Business Analysis

Business Analysis

  1. Read the annual report
  2. Read:
    1. Thinking strategically
    2. Measuring Long-Term Performance
    3. Strategic Business Plan Example
    4. The Decision Making Process and Corporate Planning
    5. Scanning and Analyzing the Business Environment
  3. Do A Pestel Analysis
    1. Factors in Pestel
    2. Pest And Pestel Analysis 
    3. The Pest Analysis
    4. Pestel Framework
    5. Example Pestle Analyis Pepsi Co.
    6. Extensive Pestle Analysis Example
  4. Do A Stakeholder Analysis
    1. The role of the stakeholder in selecting and implementing strategy SAEC
    2. Stakeholder Power Analysis 
    3. Stakeholder Analysis Chart
    4. Stakeholder Analysis Tool (Word)
    5. Firms Resources and How to Access Them (Video)
  5. Do A Porters Five Forces
    1. Application of Porter's Five Forces Model Paper
    2. Porters Five Forces
    3. Porters Generic Strategies
    4. Porters Five Forces 
    5. Application of Porters Five Forces (PDF)
  6. Do A Porters Diamond Model
    1. Porters Diamond – Determining Factors of National Advantage
    2. Porters Diamond of National Advantage
    3. Summary of the Diamond Model
    4. Porters Diamond Model (PDF)
  7. Do A Swot Analysis
    1. Swot Analysis 
  8. Do A TOWS Matrix Analysis
    1. The TOWS Matrix - Heinz Weihrich
    2. TOWS matrix SAEC
    3. The TOWS Matrix -- A Tool for Situational Analysis
    4. Developing Strategy (Video)
    5. TOWS Matrix (PDF)
    6. Creating Strategies Using TOWS
  9. Do a VRIO Analysis (Value, Rareness, Imitability, Organization)
    1. VRIO Analysis Powerpoint Tool
    2. VRIO Framework
    3. Competitive Analysis (Word)
    4. VRIO Analysis (Video)
    5. Perpetual Mapping (Product Placement)
    6. Perpetual Map (Competitive Map)
    7. Perpetual Map (Word Doc)
    8. Competitive Mapping
  10. Further Reading Competitive Analysis
    1. Portfolio Analysis
    2. Notes on Managerial Roles
    3. CVF and Culture
    4. CVF & Eysenck
    5. Competing Values Framework
    6. Product Life Cycle Management 
    7. Product Life Cycle Management (Powerpoint)
  11. SBU Analysis
    1. SBU Analysis Tool (Word)
    2. SBU Analysis (Video)
    3. GE-McKinsey MAtrix SBU (Word)
    4. BCG Growth - Share Matrix (Products or SBU)
    5. Boston Matrix (Marketing mix or SBU PDF)
  12. Segmentation
    1. General Segmentation (Word)
      1. Characteristics of demographics within a segment.
    2. Lifesyle Segmentation 
    3. Notes of Buying Behavor & Segmentation
    4. Market Segmentation (Video)
    5. Role of Segmentation In Market Planning (Powerpoint) (Mini Business Analysis Outline)
  13. Market Strategy & Corporate Strategy
    1. Notes on Corporate Strategies
    2. Strategic marketing and marketing strategy
    3. Evaluating and Selecting Competitive or Business Level Strategies
    4. Resource Based Approach
    5. Corporate and Business Level Strategies
    6. Ethical Constraints on Strategy Building
    7. Overview of Marketing Strategies
    8. Corporate Strategies in relation to Marketing Strategies
    9. Miles and Snow Strategy Framework
  14. Videos
    1. Kotler on Marketing Strategy
  15. Market Planning Process
    1. Situation analysis which includes:
      1. Scanning of the external environment
      2. Analysis of Porter's Five Forces
      3. SWOT Analysis
    2. Development of a Segmentation Strategy
      1. Select Target Market
    3. Marketing Strategy
      1. How to best position the firm competitively to penetrate the target market
    4. Market Programs
      1. The ways that you design and implement your marketing mix to support the strategy