Notes on where to begin your Pestel
Speaking from experience, the most important place to begin when analyzing a business is 1. Annual Report.
An Overview of the PESTEL Framework
You can judge 6 types of environmental influences in the PESTEL framework. They are political, economic, social, technological, environmental and legal. You should not see these factors as independent factors. They are all interdependent. For example, technological advances can affect the economy in different markets.